The Halo and Devil Effect Research Paper - 1029 Words.

The Halo and Devil Effects Superficial Misperception: Drawing a conclusion about someone based on a picture painted in the mind. Not based on actual behavior. Contrast Sensitivity: One characteristic does not align with others that are present. Appears to be more negative and.

Critiques of The Halo Effect This book itself is a critique itself, pointing out that there are no quick fixes and winning formulas in the business world. And it makes us rethink how much a business bestseller, like Good to Great and Built to Last could really tell us.

Halo effect (sometimes called the halo error) is the tendency for positive impressions of a person, company, brand or product in one area to positively influence one's opinion or feelings in other areas. It is a type of cognitive bias and is the opposite of the horn effect.

This study relates the above research on the halo effect as its aim is to test for an attractiveness halo effect in human faces, while providing an estimated IQ score. In addition it is hypothesized that there will be an effect of attractiveness of faces on their perceived intelligence. Method. Participants.

The halo effect is characterized by impressions and based on a single trait. Stereotyping, entails that someone would believe every person in a particular group is the same. Most often we would refer to these as judging a book by its cover; decisions are made easily and rapidly because of an appearance or characteristic most obvious and accessible to the person perceiving it.

The opposite of the halo effect is the devil effect, which is when a negative trait can impact opinions about other aspects of a person. For example, another one of Kenny's coworkers is rude.

The results show weak support for the Halo and Devil effect as the only significant difference was between perceived success for males and perceived popularity for females. This study concluded that the Halo and Devil effect exists but further research needs to be carried out to examine the extent of it.

Criticisms and Limitations. Some researchers allege that the halo effect is not as pervasive as once believed. Kaplan’s 1978 study yielded much of the same results as are seen in other studies focusing on the halo effect—attractive individuals were rated high in qualities such as creativity, intelligence, and sensitivity than unattractive individuals.

The halo effect (and its less positive corollary, the horns effect) is why first impressions are so important. When you meet a customer for the first time, or during the first moments of a presentation, the impression they form will color their perception of any additional information they hear.

The devil effect bias is the opposite of the halo effect bias. Wheras the halo effect results in inflated employee ratings, the devil effect results in artificially low ratings of an employee. The devil effect comes into play when the rater, or manager generally dislikes, or has little confidence in an employee, and tends to rate the employee.

The horn effect, closely related to the halo effect, is a form of cognitive bias that causes one's perception of another to be unduly influenced by a single negative trait. An example of the horn effect may be that an observer is more likely to assume a physically unattractive person is morally inferior to an attractive person, despite the lack of relationship between morality and physical.

Halo Effects and the Attractiveness Premium in Perceptions of Political Expertise. Carl L. Palmer and Rolfe D. Peterson. American Politics Research 2015 44: 2, 353-382 Download Citation. If you have the appropriate software installed, you can download article citation data to the citation manager of your choice. Simply select your manager.